Request For Proposals

OFNTSC 30th Anniversary Campaign

Overview/Background
Because many Ontario First Nations often lack the resources and capacity to develop and maintain community infrastructure assets and initiatives, they require assistance from an outside entity. 
In response to that need, we, The Ontario First Nations Technical Services Corporation, were created to be that entity. We provide technical advisory services in a multitude of community infrastructure categories including; 

  • Engineering
  • Asset Management
  • Environment
  • Fire and Safety
  • Housing and Infrastructure
  • Fuel Systems Management
  • Project Management

Ultimately the organization's vision is to work towards self-sufficient and sustainable First Nations with the capacity to deliver self-reliant technical services for future generations. In essence, we’re working toward a future where are are no longer needed.  
To this end, we also provide training opportunities as well as a youth program aimed at opening doors for Indigenous youth to potential career paths relevant to community infrastructure. 
OFNTSC’s marketing initiatives revolve around the goal of building positive relationships with its client First Nations communities and their members. 
This means many of our marketing materials are meant to demonstrate the successes and benefits of our services, ingratiate our staff to the public, and convey the opportunities we, or external entities, have available for First Nations communities/community members.

Scope
2025 is OFNTSC’s 30th year of operation. 
To commemorate this anniversary milestone, we are creating a year-long campaign to celebrate the progress we’ve made over the years thus with our client First Nations. 
We will be holding several events throughout the year to celebrate the anniversary, and we would like to have them all tied together with branding materials that are similar but also distinct from our current branding. 
Deliverables would include:
A campaign-specific logo
2 short videos; one for the announcement of the campaign and another for use in the campaign
Multiple templates and graphic assets will be used for online collateral and content creation. 
A later section will provide a more detailed description of these deliverables.    

Objectives
Because our mission and vision as an organization revolve around the empowerment of Ontario First Nations rather than our growth as a company, we would like the campaign to celebrate the progress we’ve made alongside our clients toward their technical self-reliance. 
With this in mind, we would like our theme to be “Celebrating our Shared Journey”

Detailed Deliverables 

Graphic Assets:

  • 1 Header/Footer
  • 1 Separator graphic
  • 3 Standalone assets
  • Timeline graphic for website
  • Logo:
    • Since our current logo already resembles a “0” one option would be to incorporate it into the campaign logo.

Branding Elements (amenable) : 

  • Symbols
    • Footprints/Moccasins
    • Twists and Turns of a path/roadway (abstract)
  • Font:
    • Raleway (headings and titles)
    • Open Sans (Paragraphs)

Multimedia:

  • Video #1 (intro video) : 1280 x 720 & 1080 x 1920
  • Video #2 (campaign video): 1280 x 720
    • 3-5 minutes video
    • Interview with Melanie + 1-2 others (staff member and board member)
    • Cut together clips with various fieldwork videos (on location shoots) + Employee moments showcasing camaraderie and positive corporate culture. 
    • To be used at events and on our social media pages
  • Timeline graphic
    • To be used in applications on our website, poster, video, social media, etc.
    • Starts in 1995 - 2024
    • Timeline points to be provided
  • Monthly Client Testimonial Highlight
    • Social media graphic 1080x1080
    • Depicts success story with a client First Nation
  • Event Poster
    • Poster-sized template to announce details of a campaign-related event
  • Facebook & X header images

Timeline (amenable) :
Logo & Graphic Assets DUE: Dec 18, 2024
Multimedia Due: Jan 31, 2025
All Final version deliverables DUE: Feb 7, 2025

Questions can be directed to Lucas Hill - lhill@ofntsc.org